Jorinda’s role as the Program Director of Evoke Therapy Intensives is to provide program-wide leadership and support program operations. She utilizes her extensive wellness background to bring innovation to Evoke’s programming, helping to ensure we are addressing the individual needs of our clients and employees alike. Jorinda partners with the Intensives team to create an empowered client experience and to foster a strong commitment to Evoke’s mission and philosophy.

Education & Prior Work Experience

Jorinda received her Bachelor Degree in Communications, with a focus on Intercultural Communication and Early Childhood Education, from Arizona State University. After graduation, she followed her lifelong passion of wellness to become a licensed massage therapist. After a decade, Jorinda transitioned into luxury hospitality as the Director of Spa and Wellness and quickly made a name for herself in the field. In 2017, International Spa Association (iSpa) awarded her the Innovative Treatment of the Year title for her work in Wellness. Making the decision to grow in her passion of Wellness, Jorinda joined the Evoke family in 2023.

Strengths

Jorinda works closely with Evoke's leadership to innovate programming and ensure we are meeting our clients where they’re at. In her role, she works with our internal teams to ensure our programs resonate and hold a healing space for our clients to feel safe diving into their work. Jorinda enjoys her job because her life’s goals are to help others and bring joy. Wherever you find yourself in life, she believes that a shared experience is transformational and helps each client to find their own passion and purpose again.

Interests

Jorinda grew up in a small town in rural, Upstate New York where her family owned apple orchards. Growing up in the Shwangunk mountains, she immediately felt at home coming to Heber, Utah. Jorinda is a children’s book author who believes that bigger topics need to be available to young children in a manner that they can understand. Currently she has published two children’s books, Under the Big Night Sky and Possibly Someday. During her time away from work, you can find Jorinda hiking, playing outdoors, baking or enjoying time with friends.